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VEGI ECONOMY

新・地産地消

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Instead of using the existing central distribution system, there are now more and more new systems
that connect producers and consumers within a distance where vegetables are still fresh.

既存の中央流通を使わずに、野菜が新鮮な距離の中で生産者と消費者をつなぐ新しい仕組みが増えています。

“Takeshita-ya” is a greengrocer based in Kobe, Japan.
The owner personally visits the production areas and delivers the specially selected vegetables to local consumers with as little environmental impact as possible.

「竹下屋」は神戸に拠点をおく八百屋さん。店主自ら産地訪問したこだわりの野菜を、
環境負荷をできるだけ小さくしながら地元消費者に届けています。

八百屋のタケシタ

The owner, who has high aspirations to “develop agriculture into an economically sustainable and rewarding livelihood,” is only 25 years old!

「農業を経済的に持続可能かつやりがいのある生業に育てる」高い志を持つ店主は25歳という驚き!

The “Yasai (vegetable) Bus” is a service that directly links producers and consumers by using pick-up /
shipping areas as “bus stops”, sending refrigerated vehicles loaded with vegetables on a route.
It is currently in operation mainly in Shizuoka Prefecture.

「やさいバス」は、集出荷場をバス停に見立て、野菜を積んだ冷蔵車が巡回することで、
生産者と消費者をダイレクトで結ぶサービス。静岡県を中心に運行中。

やさいバス

One of the secret reasons for its popularity is that producers and consumers can communicate directly with each other through the app.

アプリを通して、生産者と消費者が直接コミュニケーションを取れるのも人気の秘密です。

The good old culture of “local production for local consumption” has taken on a new form with
the help of apps and social media, and is beginning to take root among consumers who are seeking better products.

地産地消という古き良き文化がアプリやソーシャルの力で新しい形になり、より良いものを求める消費者の中で根づき始めています。

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